Wednesday, November 28, 2007

Web Promotion – Through Social Media Optimization

Social media optimization is the process of promoting your site or business through social channels. This can be termed as the most powerful, effective, and low cost way to promote your site and generate heavy traffic to your site.

You must be aware of the term social media optimization (SMO). If not let me explain you a bit about it. You can bookmark your blogs and articles on social book marking sites. In this you are distributing your blogs and articles on internet without any cost to generate traffic.

For those who don’t look at SMO as an effective way to generate traffic. Let’s explore this field with wider perspective:-

o Primary and Secondary Traffic: - Primary visitors refer to the visitors that visit your websites through the social media websites. Whereas secondary visitors refers to the visitors that are being send by other websites that come across your content through social media sites.

o Good Links:- Your site will definitely get quality links from other sites that come across your content through social media sites.


The above points can have the following benefits:-

  1. Quality Links- Better Search Engine Ranking: - When your articles, blogs, and press releases attract quality links from sites that come across your site through social media sites. All the search engines value your links.
  2. Natural Links:- It is very difficult for a new site to get publicity on the internet and links from other sites. If you book mark your articles, blogs, and press releases, you are generating huge traffic through other members of the social book marking sires.
  3. Community Support: - Many people believe that this method brings useless traffic to sites. But the traffic you are getting is from the community members. When some member of the social sites looks at your article on the home page, they generally will think it as a worthy site to visit.
  4. Low cost And High Returns: - It can be done by yourself or by your friends, so the cost is limited to time. It would take thousands of dollars to buy the links. But the social media has the ability to do that without any cost.
This is the way to get targeted traffic from users with less investment. So bloggers/webmasters should understand the importance of social media optimization and implement this method to promote sites

Tuesday, October 30, 2007

Online Marketing

In recent years, online marketing has been the most dominating form of marketing worldwide. Online marketing has been the most effective way of marketing your products to potential consumers worldwide.

Want your business to reach heights and the profits you wish. Few techniques below are the proven ways for a success in online marketing World:-

o Search Engine Optimization: - If you want to get free traffic to your site then this is the most effective techniques. Many directories allow you to submit your site free of cost. To top the major search engine your site should have more inbound links. To get inbound links link exchange is the one of the most effective method.

o Pay per Click: - And if you want to drive profitable traffic to your site in less than 48 hours. Then pay per click is the right option for you. In this process you pay only when a potential visitor visits your sites.

o Articles and Blogs: - Writing articles is one of the most effective ways to drive traffic to your site. Write articles related to the product or the subject of your site. Now you must be wondering how articles will drive traffic to your site. When you write an article, you must mention yours site’s URL in the resources box. These URL’s are followed by readers who read the articles. In the same manner you can maintain blogs and maintain them regularly. Add new post to your blogs regularly, so that the visitors enjoy reading your blog.

o Press Releases: - A Press release is written in a manner as if you are writing articles for press. If your site has launched some new services then you can inform the users by writing a press release. Deposit these press releases to the directories that accept press releases. If you provide good content then your press release might be short listed by some publisher to be printed in newspaper. In this way press release acts as a publicity article as well as drives traffic to your site.

o Place Classified Advertisement: - There are many classified sites that allow you to place free classified advertisements of you products free of cost. In this way you can sell your products and drive traffic to your site.

o Social Media Optimization (SMO): - Social media optimization is a technique to use print and electronic media to bring back traffic to your site. Articles, blogs, press releases are included in SMO. Podcast is also a way to bring traffic to your site. You can create media files for your products or your site and distribute them on internet. Utube is an example of podcast. Through Utube.com anyone can distribute visual as well as audio media files on internet.

With the above techniques your site will rank top in the major search engines. If you want to dominate online marketing industry then follow above techniques and wait for three to four months to see your site on top. I hope you must have enjoyed the above information. I will be back with few other techniques next time. If you have any queries regarding online marketing then visit my site Seoexperts.com.au

Tuesday, September 4, 2007

Generate traffic to your site

Wait a minute, don't thing this is yet another article on Search Engine Optimization(seo). I am just coming out of a meeting. The meeting was organized by my seniors in SEO department on increasing traffic to your site.


$---So friends lets try our best to dig out ways to generate traffic to your site. you must be knowing lots of thing about SEO. Search engine optimization is sometimes also termed as search engine marketing. But you must be knowing there is lot of difference between them. But both have a common objective to generate potential traffic to your site.
$--- Make sure your site is deposited in top directories, so that you get potential visitors. You can find lots of good PR directories on this http://www.web-directories.ws/General/Free/ Deposit in these directories and you will listed in these directories.
$--- Exchange links with your site that are relevant to your site. This is called reciprocal link exchange. Through this process your link is listed in other sites, so your are generating traffic to your site.
$--- You must send newsletters to your customers on certain topics related to search engine marketing. In this way you can inform your customer about your products constantly.
$--- Join a discussion forum, so that you can place your sites link on those forums. The other members of the forums will definitely visit your site.
$--- Publish blogs where you can place your sites url. Blogs are your publicly accessible journals. In this you are providing information to public as well as you are generating traffic to your site.
$--- You can also submit your article in article directories. While depositing articles in article directories you can mention your companies url in the resource column. On this url http://www.webworldindex.com/phtml/Computers/Internet/Directory_Services/Article_Directories/
you can find large number of articles directories.
$--- Tell your friends about your site. This is the most simple way you can generate traffic to your site by sending your companies url to friends, relatives, and contacts.
$--- Your companies url must appear on all your printing materials, stationery's used within the firm, on companies vehicles and cars.

These are the most simple way but most effective way to generate traffic to your site. For more information on search engine optimization and search engine marketing please visit this site http://www.seoexperts.com.au/
All the above rules can be of great use if you implement them and you can see the results within few months.